Situation: CARA often finds herself in interesting situations, surrounded by interesting people. Her goal was to become instantly lovely, gracious and interesting.
Idea / execution: In keeping with her tough, but pleasant personality, a bulldog with a pink bow philosophy, cards and simulated scenes were created to help Cara learn – and enjoy – a fresh presentation of herself.
Excerpt from sample scene:
INT. PRIVATE HOME DINING ROOM – EVENING
An interesting blend of influential people are gathered around a large table to eat, drink and talk – the perfect opportunity for CARA to memorably introduce herself and discuss what she does for a living.
Oh Hans––you’re not telling that same
story again, are you?
Ha ha – yes yes…
Don’t believe him Cara – everything that
man touches turns to gold.
Ha ha – Leona you flatter me.
Hans, I would like you to meet a friend
of mine: Cara Brust.
(hand kiss) It is a pleasure to meet you.
Small talk ensues. Cara steers the conversation in the direction of describing ones self. Hans gives his answer, then –
…And you? How might such a delicate
flower describe itself?
Well - I’m a bulldog…
(pause) with a pink bow.
Bulldog?!? With a…
How does this mean?
(snaps fingers) I’m tough…
(winks and smiles) But friendly.
(removes hat) Sorry little lady.
(laughs it off) That’s okay.
I believe the work I do sums
me up pretty well.
And what is it you do?
I’m a Production Efficiency expert.
I do not know of zis?!?
I provide very aggressive, very systematic
TV production consultation – with a smile.
Tough. But pleasant.
Others chime in on the conversation.
Like a bulldog with a pink bow.
I am impressed – more wine!