Life Scripts


Situation: DEAN-O was a street hustler who needed help becoming more approachable. Things were slow on the Boulevard. Dean-O was frustrated. He was confident that once he was invited to the car, he could close the deal, but getting invited over was proving to be tricky.


Solution: Flash cards made from cardboard box flaps stacked in the small of Dino’s back and could be taken out quickly and flipped through for a low-tech, on-the-street PowerPoint-style presentation.


Flash cards / rationale:
(1) Dean-O: Introduces the little trickster
(2) O=Oh yeah: Dino’s pleasure philosophy
(3) Clean*: Deano’s popular sales feature
(4) 8.5” + Big Nuts: Descriptive Packaging