Couldn’t believe Jack didn’t own NicholsonEntertainment.com.
Bought it, created a Web page + JACQUES persona and decided to play out the crazy idea of a high-end private party featuring a real championship match.
Jacques had access to top-tier fighters and insiders who could get licenses, title accreditations, etc. And it was Hollywood at holiday time - felt like a big baller concept might be something hot-shot actors, agents or Middle East royalty might want to serve up at their next party.
It just needed an extra pop of credibility.