Hello ________

Films & snacks have been intertwined since the trailer “Let’s All Go To The Lobby” premiered in 1957. Today, TV / streaming viewing is strongly associated with the higher consumption of sweets, desserts, and sweetened beverages.

Did you know: between 50-65% of people report snacking & eating while watching television. (53% in the 15-29 age demographic & 69% of teenagers.)

As an avid viewer and long-time Marketeer, I was interested in creating a fresh way to encourage people to consume Films & TV / streaming, while also opening their minds to subject matter they might not normally gravitate to.

This desire led me to the development of Film Reviews In A Snack. On Instagram, @FilmReviewsInASnack promotes a film or show by serving up colorful, relatable quick-reads that set up a viewing by relating it to the lovable qualities of our favorite treats.

Now almost 750 ‘reviews’ in, audiences, actors, filmmakers, producers, theaters and snack companies reach out to me all the time to say how much they enjoy the unique way this take on things highlights the material and makes them hungry.

According to my research, U.S. Prime membership was 180 million in 2024 and expected to exceed 200 million by late 2025. 48% of Prime members (in the U.S) signed up for Prime Video access. Half of them are going to put something in their mouth while they consume your content.

Amazon is rapidly diversifying its revenue streams beyond its traditional e-commerce retail model. Online stores and ad revenue contribute the highest volume of sales. Film Reviews In A Snack is a natural bridge to link the streamer with new snack-maker partnerships that could help increase consumer Online store sales, while also boosting new ad spending.

I’m confident Film Reviews In A Snack could be a fresh / additional way for Amazon to increase audience engagement and allow the company to have a piece of the whole viewing experience.

I envision movie / show promotional pages highlighting the film, along with their snack review and a prominent way to encourage one click ordering and (immediate) delivery.

Snack items purchased through an Amazon operated ‘store’ would allow the company to double dip – on subscriptions + the grocery and delivery commissions.

And… as you know, when a customer orders from an Amazon store, all Amazon purchases at that time – and within 24 hours – earn additional commissions (1-10% depending on the category of purchase).

Because of the sheer size of the Amazon Prime subscription audience and the fact that people ordering almost always order more than just one item, this arrangement could create a significant additional revenue stream, as well as new opportunities for ad revenue and partnerships with snack companies and delivery services.

A few snack facts (February, 2025) –

• 91% of global consumers have at least one snack per day
• 61% have at least two snacks per day
• 31% eat at least three snacks per day

A few quick snack delivery facts –

• 60% of Americans (40+% of Gen Z and Millennials) order from food delivery apps at least once a week
• Many Gen Z households spend upwards of $210 per month on food delivery
• In 2025, Amazon delivered over 8 billion items to U.S. Prime members on the same or next day
• Sales of snacks, produce, and baked goods now make up nine of the top ten most-ordered items in the same-day delivery category (A 30x growth since January 2025)

Prime Member delivery incentives –

• Subscribe & Save – (15% off routinely ordered snacks and household items)
• Free same-day delivery for orders over $25
• “Amazon Now” pilot program for snack and household goods delivery in under 30 minutes
• Free Grubhub+ for food delivery

These statistics describe a large portion of the people in Amazon’s principle orbit. My hope is to communicate my plan / speak to someone in charge of new programs, promotions, or a department that might be behind this type of experimental endeavor. Any help connecting with these people would be greatly appreciated.

Thank you in advance,
Steve

Instagram: @FilmReviewsInASnack
Email: FilmReviewsInASnack@gmail.com

Hello ________

FILMS UNITE – SNACKS UNITE! 

Films and snacks have been intertwined since 1957 – that’s the year the refreshment trailer “Let’s All Go To The Lobby” premiered.

For over twenty years, the Dallas International Film Festival has been a showcase for the city’s passion for cinema. It was established “to celebrate films and their impact on society; to honor filmmakers and recognize their achievements and contribution in enhancing the creative community; to provide educational programs to students and develop a better understanding of the role of film in today’s world. And – to promote the City of Dallas’ commitment to the art of filmmaking”.

To accomplish such a tall order in today’s crowded and expensive festival landscape requires smart partnerships and plenty of sponsorship dollars.

In that spirit, I’d like to introduce you to Film Reviews In A Snack.
On Instagram: @filmreviewsinasnack

Film Reviews In A Snack are visual and emotional analogies that capture the tone of a movie and set up the viewing. They are light-hearted, relatable, graphic presentations – colorful, easy quick-reads meant to create intrigue for a film and joy for snack consumption.

BATTLE TESTED

Now almost 750 reviews in, Film Reviews In A Snack Followers include movie lovers, leading film critcs, film festival programmers, as well as many of the people in and behind the movies that are paired with the snacks. Every day, I am reached out to with compliments of how the reviews highlight the material, while also sparking a hankering for the treat.

SUGAR COATED

Pre-festival, Film Reviews In A Snack reviews would compare your festival’s competition films to the lovable qualities of the confections offered by your theater venues. Large, colorful (in-lobby and Online) candy-coated posters will offer a unique viewing & noshing experience, as well as multitudes of Social Media opportunities.

REVIEW PREVIEW

Film Reviews In A Snack connect what the film audiences are about to see with the lovable qualities of your movie theater partner’s snacks. The comparisons will also be a memorable way to introduce the films to your audiences of VIPs, celebs and festival movie loving attendees. The film-snack pairings will also make for good Host banter at premieres and for streaming audiences and teaser campaigns.

APRÉS FESTIVAL

The Dallas Internation Film Festival prides itself on the mission to elevate and differentiate. Partnering with Film Reviews In A Snack is not only a fresh opportunity to elevate your festival, but also a chance to create a one-of-a-kind Marketing tool (DIFF badged of course) that will be useful to your slate of films long after the festival is over.

BUTTERING UP

A Dallas International Film Festival Film Reviews In A Snack campaign also shows your theater partners that you’re thinking of them. (According to NYU Professor Charles Schreger, who focuses on the business of entertainment, snacks and beverages generate 30-40% of a movie theater’s revenue.)

SNACK ATTACK

A Dallas International Film Festival partnership with Film Reviews In A Snack is a natural ‘in’ to help your operation court Big Snack partnership and the significant co-Marketing $s they have available.

THANK YOU

I appreciate your consideration and look forward to discussing the possibilities. 
Steve

Instagram: @FilmReviewsInASnack
Email: FilmReviewsInASnack@gmail.com

Hello ________ 

(To Management) Fellow Angeleno, fan of your establishment and the films it presents.

It’s no secret that these are challenging times for theaters. Film Reviews In A Snack are colorful, quick-reads meant to create intrigue for a movie and joy for snack consumption.

Now almost 750 ‘reviews’ in, audiences, actors, filmmakers, producers, theaters like yourself and snack companies reach out to me all the time to say how much they enjoy the unique way this take on things highlights what’s on screen, while also making them hungry.

Instagram: @FilmReviewsInASnack

For theaters like the ____________, Film Reviews in a Snack could offer a fresh way to level up customers already in the building by increasing the dollars spent by each. 

If you have some time, I would certainly enjoy the opportunity to speak to you about promoting your slate of films with the snacks offered at your counter in a series of digital and in-lobby posters. I have no doubt people would really eat ‘em up!

Thank you for your consideration. I look forward to discussing the possibilities.
– Steve

Instagram: @FilmReviewsInASnack
Email: FilmReviewsInASnack@gmail.com

Hello ________

Films & snacks have been intertwined since the trailer “Let’s All Go To The Lobby” premiered in 1957. Today, TV / streaming viewing is strongly associated with the higher consumption of sweets, desserts, and sweetened beverages. 

Did you know: between 50-65% of people report snacking & eating while watching television. (53% in the 15-29 age demographic & 69% of teenagers.)

As an avid viewer and long-time Marketeer, I was interested in creating a fresh way to encourage people to consume Films & TV / streaming, while also opening their minds to subject matter they might not normally gravitate to.

This desire led me to the development of Film Reviews In A Snack. On Instagram, @FilmReviewsInASnack promotes a film or show by serving up colorful, relatable quick-reads that set up a viewing by relating it to the lovable qualities of our favorite treats.

Now almost 750 ‘reviews’ in, audiences, actors, filmmakers, producers, theaters and snack companies reach out to me all the time to say how much they enjoy the unique way this take on things highlights the material and makes them hungry.

Netflix states that it is rapidly diversifying its revenue beyond standard subscriptions. A key 2026 growth driver includes doubling ad revenue. Film Reviews In A Snack is a natural bridge to link the streamer with big dollar snack-makers and an ability to ignite consumer demand.

According to my research, approximately 26% of Netflix users (age 25–34) watch multiple times a day, while another 21% watch once daily. Among 35-44 year olds, 25% watch multiple times a day, and another 21% watch daily. This adds up to about half of Netflix subscribers in these key demographics tuning in to your service daily. And half of all these folks are going to put something in their mouth while they consume your content.

Netflix and chill becomes Netflix and chew.

I’m confident Film Reviews In A Snack could be a fresh / additional way for Netflix to increase audience engagement, while also allowing the company to have a piece of the whole viewing experience.

I envision movie / shows promotional pages highlighting the film, along with their snack review and a prominent way to encourage one click ordering and (immediate) delivery.

Because many of the platforms have commission programs, combined with the sheer size of the Netflix subscription audience, this arrangement could become a significant additional revenue stream, as well as an opportunity for partnerships with snack companies and delivery services. And since people ordering almost always order more than just one item, $s per each order could be substantial. (Commissions are always based on a full order.)

A few snack facts (February, 2025) –

• 91% of global consumers have at least one snack per day
• 61% have at least two snacks per day
• 31% eat at least three snacks per day

A few snack delivery facts –

• US Online food delivery is projected to be $68.6 billion in 2032 – up from $29.1 billion in 2023
• 60% of Americans (40+% of Gen Z and Millennials) order from food delivery apps at least once a week
• Snack delivery is heavily driven by younger, urban, and tech-savvy demographics who prioritize convenience and speed
• Gen Z households often spend upwards of $210 per month on food delivery
• Married consumers are high-frequency users of delivery apps (48.5% are millennials)
• Snacks and candy are the #1 most-ordered grocery item for delivery (24%)
• Single-serve snack package sales have increased by 10% – indicating a focus on immediate, portion-controlled convenience

These stats describe a large portion of the people in your principle orbit. My hope is to communicate my plan / speak to someone in charge of new programs, promotions, or a department that might be behind this type of experimental endeavor. Any help connecting with these people would be greatly appreciated.

Thank you in advance,
Steve

Instagram: @FilmReviewsInASnack
Email: FilmReviewsInASnack@gmail.com