The Snack Attack
IN A NUTSHELL
Film Reviews In A Snack are visual and emotional analogies that capture the tone of a movie. They are light-hearted, relatable, graphic presentations that are colorful, quick-reads meant to create intrigue for the movie, while instilling nostalgia and joy for snack consumption.
FILMS IGNITE – SNACKS UNITE
Movies and snacks have been intertwined since 1957 – thatâs the year the refreshment trailer âLetâs All Go To The Lobbyâ premiered.
EVERYBODY WINSÂ
Film Reviews In A Snack is an ideal theater chain, streamer, festival, award show, delivery service, ticket operation and snack-manufacturing partner. It’s also built with syndication in mind. âReviewsâ always set up the viewing by calling out something positive for both the film and the snack.
OPPORTUNITIES & POSSIBILITIES
⢠Big Snack
⢠Theater chains
⢠Streamers
⢠Festivals & Award Shows
⢠Producers
⢠Food delivery services
⢠Ticketers
⢠Syndication
⢠Online
    ⢠Website / App
    ⢠Social
    ⢠Store
    ⢠Reviewers
    ⢠Chefs
⢠Brand extension opportunities
⢠IP buyers
BIG SNACK
Snack food revenue will amount to US $53.33bn in 2025. The market is expected to grow annually by 3.48% for each of the next five years.
Categories of snacks includes chips, nuts, sweet snacks, jerky and pretzels. Many of the companies that make these items are some of the leading spenders in the areas of advertising and promotion. Film Reviews In A Snack is a fresh way to get their attention.
Ex. The Post compared the Netflix show âTex Mex Motorsâ to the jacked up intensity of Takis flavored rolled tortilla chips. Takis is part of Grupo Bimbo, a huge Mexican multinational food conglomerate.
THEATER CHAINS
Itâs no secret that these are challenging times for theaters. Film Reviews In A Snack is a fresh way to level up customers already in the building by increasing the $s spent by each.
Theaters make money when you buy a ticket. But then they have to give a lot of that money (usually about 50%) back to the Studios. So itâs a relatively low-margin business. The theaters make their huge profit margin selling you popcorn and snacks. According to NYU Professor Charles Schreger, who focuses on the business of entertainment, snacks (popcorn, Jujyfruits, Junior Mints, etc.) provide 30-40% of a movie theaterâs revenue.
Theater chains could commission Film Reviews In A Snack to review their slate of releases for in-lobby posters that celebrate the films and available snacks. Film Reviews In A Snack posters would help promote / target / pair snack consumption for the various movies playing on screen at any particular time.
Film Reviews In A Snack would also produce the snack review posters digitally to be run them on Social Media and on screens before the show. These posters could also include snack combo promotions, specials discountsâŚ
STREAMERS
Around 19 percent of U.S. adults watch or stream movies every day. An additional 26% watch movies several times per week. And multiple studies discuss how huge percentages of people eat while watching TV.
Streamers could also commission Film Reviews In A Snack to review their new releases for on-screen promos that showcase the films and the home snacks that go best with them. This partnership would create and extra touchpoint of engagement and additional customer data point. Streamers could also allow Viewers to purchase snack for delivery right from the platformâs pages. This will result in a commission on all sales that go through the platform and will also work to help attract high spending Big Snack ad and sponsorship dollars to their platform. In addition, this could help platforms elevate their offerings to more of an event style feel.
FESTIVALS & AWARD SHOWS
Like Theater Chains and Streamers, Festivals & Award Shows could also commission Film Reviews In A Snack to review their films for Online and in-lobby posters that celebrate the breakout titles, along with the snacks / beverages available at their venues.
Film Reviews In A Snack posters with their candy pairings could make for good Host banter for live audiences, as well as for those watching at home.
Film Reviews In A Snack is a great way for festivals and award shows to court Big Snack partnership / sponsorship dollars â something all festivals and award shows could use more of.
Film Reviews In A Snack is a sophisticated and high-profile way for snack partners and sponsors to showcase their snack items to the receptive audiences of celebs, festival movie lovers and award show attendees.
PRODUCERS
Commissioned by an award winning Producer to review a small movie just beginning the rounds of the festival circuit. Post not only resulted in increased Likes, Shares and Followers for Film Reviews In A Snack, but has also become a unique, reusable Marketing tool to continue to help elevate and differentiate the film.
FOOD DELIVERY SERVICES
Film Reviews In A Snack could create partnerships with food delivery services like Door Dash, GrubHub, UberEats â or local Brands like GoPuff, who could use the movie-snack pairings to promote âmovie nightsâ â which can serve as a fresh impetuous for orders. (Orders which will most likely include additional items.)
Film Reviews In A Snack is also the perfectly poised to help naturally set up a three-way partnership between the food deliverers, Streamers and members of Big Snack.
TICKETERS
Film Reviews In A Snack is also a partnership opportunty for ticketers like Atom Tickets, AXS, Event Brite, Fandango, etc. Things like snack purchase discounts would add extra value to their offerings.
SYNDICATION
Film Reviews In A Snack is well poised for print and digital syndication. Each review is the same square size so they fit easily and reliably on any page day after day, week after weekâŚ
ONLINE
Film Reviews In A Snack can scale the digital footprint in a multitude of ways.
⢠Website / App – A Film Reviews In A Snack Website and App will create an archive / database of all the reviews – searchable by genre, stars, directors, country, candy, where to watch, etc.
⢠Social – Film Reviews In A Snack will expand to other platforms beyond Instagram. It will experiment with next level presentation ideas like using movie trailers and snack commercial footage for reviews instead of static images. It will also continue to create IG Stories combining past reviews with fresh, topical themes
⢠Online Store / Amazon Store – Film Reviews In A Snack could also live as an Amazon store and act as a direct reseller / instant deliverer of snacks through Amazon Prime. It should be noted that most people who âsnack upâ will add more products to their Prime delivery. That entire order becomes commissionable to the Film Reviews In A Snack Amazon store. Also – with Amazonâs Cookie Policy, Film Reviews In A Snackâs Amazon store would also receive commissions from everything that individual purchases on Amazon for the next 24 hours.
⢠Chefs – Film Reviews In A Snack will look to pair up with Influencer Chefs who could create how-to videos on special snacks to pair with event films.
⢠Directors & Actors – Film Reviews In A Snack will expand the offering by sprinkling in interviews with people from the various films talking about their favorite snacks – what they like to eat on set, etc.
2025 – BY THE NUMBERS
Notable three month highlights include consistantly high increases in Visibilty, Views & Accounts Reached + rising percentages of new Non Followers and a change from Male to Female in engagement.
MAY – JUNE
⢠Visability: +436%
⢠Profile visits: +246%
Demographics:
⢠25-34: 38%
⢠35-44: 24%
⢠18-24: 14%
⢠45-54: 13%
⢠Male: 68%
⢠Female: 32%
⢠Followers: 17%
⢠Non-Followers: 83%
⢠Top Country:
USA: 55%
⢠Top Cities:
Los Angeles: 14%
New York: 5%
London: 5%
JUNE – JULY
⢠Visability: +370%
⢠Profile visits: +172%
Demographics:
⢠25-34: 37%
⢠35-44: 23%
⢠18-24: 14%
⢠45-54: 13%
⢠Male: 70%
⢠Female: 30%
⢠Followers: 22%
⢠Non-Followers: 78%
⢠Top Country:
USA: 59%
⢠Top Cities:
Los Angeles: 16%
New York: 7%
London: 5%
JULY – AUGUST
⢠Visability: +312%
⢠Profile visits: +23%
Demographics:
⢠25-34: 31%
⢠35-44: 24%
⢠18-24: 13%
⢠45-54: 14%
⢠Male: 43%
⢠Female: 57%
⢠Followers: 20%
⢠Non-Followers: 80%
⢠Top Country:
USA: 44%
⢠Top Cities:
Los Angeles: 9%
New York: 4%
London: 4%
HUNGRY FOR IT
All kinds of folks have already sparked to Film Reviews In A Snack.
LIKE WOW
Film Reviews In A Snack has a strong and growing U.S., international and entertainment industry following. Film Reviews In A Snack Viewers often Like Posts in large batches.
And itâs always fun when this happens –
EXPANDING THE BRAND
AudioBook Reviews In A Snack, Broadcast Reviews In A Snack, Comedy Reviews In A Snack, Tik Tok Reviews In A Snack, Play Reviews In A Snack, Microdrama Reviews In A Snack, Concert Reviews In A Snack, Book Reviews In A Snack… if it can be consumed, it can be snacked.
AS AN IP
Film Reviews In A Snack has a relatively small audience, so on a grand scale itâs totally fresh. This makes the Property ripe for purchase from the likes of a Rotten Tomatoes, Theater Chain, Streamer…
BAKED & QUAND
Quadruple Academy Award winner Sean Baker of âAnoraâ fame (Best Film + Best Director + Best Original Screenplay + Best Editing) reposted a recent Film Reviews In A Snack review of one of his early films (âStarletâ). This resulted in 220x more Views than average, of which 99% came from Non Followers. It also added 25 new Followers to the cause.
When Oscar-winning Producer Samantha Quan reposted the review of ‘Anora’ during Film Reviews In A Snack’s Oscar Countdown campaign (See below), it created 5x more Views than average, of which 83% came from Non Followers.
Having the đ of such celebrated filmophiles is a beautiful slice of street cred đ.
Knowing their eyes are on future Posts helps fuel the drive to snack it up right.
AUDIENCE PARTICIPATION CREATES ADDITIONAL GROWTH
Thank you message from the show’s star, along with her repost of the review helped bring in more than 65x the average Views â 98% of which have come from Non-Followers.
Repost and kind words from the Director of “Descendant” Margaret Luce Brown resulted 20x times more Views than average (95% from Non-Followers) + a doubling of Views on the last ten Posts + additional Followers and multi-Likes.
âBrace For Oblivionâ is a Documentary about the Ukrainian resistance and example of how projects – not just people – also Like the Film Reviews In A Snack concept.
Regularly send DMs to Actors and Directors involved with the films and shows in hopes of Likes and Reposts. For âCarĂŞmeâ, put the note into Google Translate and sent to the showâs leads in French. One of the stars reposted – helping the review quickly garner more than 4x the average Views – 75% of which have come from Non-Followers.
⢠âTatamiâ (Director Repost)
    30x more Views than average, of which 91% came from Non Followers
⢠âTokyo Cowboyâ (Actor / Producer Repost)
    7x more Views than average, of which 91% came from Non Followers
⢠âEntityâ (Writer Repost)
    6.5x more Views than average, of which 81% came from Non Followers
⢠âQueerâ (Fan Repost)
    6.5x more Views than average, of which 86% came from Non Followers
OSCAR COUNTDOWN CAMPAIGN
Saw every film in Academy Awards contention and wanted to bounce off the newly expanded audience that came in after that Sean Baker spike.
IDEA
Took the original Film Reviews In A Snack reviews for each movie in each of the most popular categories and strung them together with graphics and music and reposted them as IG Stories.
RESULTS
Experiment brought in new Followers, while also creating increased interaction that could continue to be built on long after Hollywoodâs big night. It also provided a campaign formula for more reusing of past reviews to keep Viewers entertained by promoting a variety of fresh themes.
Older Posts combined around a singular theme are sewn together to help create a second round of interest. These re-Postings also include where Viewers can currently watch each offering.
Click here to see / hear the actual Highlights
In addition to Cage Fest, additional Stories series have included:â˘Â Music Movies
⢠Underdog Stories
⢠More
Coming next:
⢠Read âEm & Weep (Sad films with subtitles)
⢠Screaming & Streaming (Where to watch Horror films)
BUILT FOR SUCCESS
Film Reviews In A Snack is a smile.
“What the people need is a way to make them smile.”
Viewing and eating are intertwined. Audiences – whether watching on large screens or small – like to graze. Combining the two habits into one offering acknowledges / gives permission to the behavior. That, in turn, creates an opportunity to make a customer of both the creators of the viewing and the makers of snacks.
In theaters – Film Reviews in a Snack creates specific recommendations for each film, but also lays the general groundwork for visits to the snack counter. And the snack counter is where the money is made.
Film Reviews in a Snack is a fresh vehicle to speak to the industry and to audiences. It is enjoyed by filmmakers and studio personel and is easily adaptable to the current and evolving movie, TV, short form video, theater, home viewing and mobile landscapes. It’s also eaten up by viewers who are always looking for fresh ways to increase their enjoyment.
Comment from Dan Waters about âThe Rehearsalâ Season 2. Dan is a man about town – best known as the writer of âHeathersâ and an avid snack lover.
“Here’s the thing: if you smile enough then everybody smiles.”
NEXT STEPS
⢠Watch more films and TV and add to the Film Reviews In A Snack review collection
⢠Continue attracting new Followers, as well as the endorsements and recommendation of folks involved with the reviewed films, popular Hollywood players, Online Influencers and more
⢠Seek out interested and connected parties who can help take things to the next level
LINKS
This Film Reviews In A Snack ‘Snack Attack’ plan is a sampling of the kind of Brand Strategy that lives behind each of the Tasty Nuggets presented on this site. Learn all about the full Tasty Nuggets menu in Livin’ In LA LA Land.
THANK YOU
I appreciate the eyeballs and look forward to discussing the possibilities. â 