The Snack Attack
IN A NUTSHELL
Film Reviews In A Snack are visual and emotional analogies that capture the tone of a movie. They are light-hearted, relatable, graphic presentations that are colorful, quick-reads meant to create intrigue for the movie, while instilling nostalgia and joy for snack consumption.
FILMS IGNITE – SNACKS UNITE
Movies and snacks have been intertwined since 1957 – that’s the year the refreshment trailer “Let’s All Go To The Lobby” premiered.
EVERYBODY WINS
Film Reviews In A Snack is an ideal theater, ticket operation and snack-manufacturing partner. ‘Reviews’ always set up the viewing by calling out something positive for both the film and the snack.
BIG SNACK
Snack food revenue will amount to US $53.33bn in 2025. The market is expected to grow annually by 3.48% for each of the next five years.
Categories of snacks includes chips, nuts, sweet snacks, jerky and pretzels. Many of the companies that make these items are some of the leading spenders in the areas of advertising and promotion. Film Reviews In A Snack is a fresh way to get their attention.
Ex. The Post compared the Netflix show ‘Tex Mex Motors’ to the jacked up intensity of Takis flavored rolled tortilla chips. Takis is part of Grupo Bimbo, a huge Mexican multinational food conglomerate.
THEATER CHAINS
It’s no secret that these are challenging times for theaters. Film Reviews In A Snack is a fresh way to level up customers already in the building by increasing the $s spent by each.
Theaters make money when you buy a ticket. But then they have to give a lot of that money (usually about 50%) back to the Studios. So it’s a relatively low-margin business. The theaters make their huge profit margin selling you popcorn and snacks. According to NYU Professor Charles Schreger, who focuses on the business of entertainment, snacks (popcorn, Jujyfruits, Junior Mints, etc.) provide 30-40% of a movie theater’s revenue.
Theater chains could commission Film Reviews In A Snack to review their slate of releases for in-lobby posters that celebrate the films and available snacks. Film Reviews In A Snack posters would help promote / target / pair snack consumption for the various movies playing on screen at any particular time.
Film Reviews In A Snack would also produce the snack review posters digitally to be run them on Social Media and on screens before the show. These posters could also include snack combo promotions, specials discounts…
TICKETERS
Film Reviews In A Snack is also a partnership opportunty for ticketers like Atom Tickets, AXS, Event Brite, Fandango, etc. Things like snack purchase discounts would add extra value to their offerings.
2025 – BY THE NUMBERS
Film Reviews In A Snack is averaging between 9000 and 12,000 Views per month, with a flow of interactions from filmmakers, actors, theaters and audiences. There has been a consistent rise in the percentages of new Non Followers month over month and a nicely equal Male / Female engagement across the range of age demographics.
HUNGRY FOR IT
All kinds of folks have sparked to Film Reviews In A Snack.
LIKE WOW
Film Reviews In A Snack has a strong and growing U.S., international and entertainment industry following. Film Reviews In A Snack Viewers often Like Posts in large batches.
And it’s always fun when this happens –
INCREASED TRACTION
Director of a new highly acclaimed film with Oscar hopes recently reposted his review with a comment about Film Reviews In A Snack possibly being the new Tomato-Meter. Dare to dream – 🤞
BAKED & QUAND
Quadruple Academy Award winner Sean Baker of ‘Anora’ fame (Best Film + Best Director + Best Original Screenplay + Best Editing) reposted the Film Reviews In A Snack review of one of his early films (‘Starlet’). This resulted in 220x more Views than average, of which 99% came from Non Followers. It also added 25 new Followers to the cause.
When Oscar-winning Producer Samantha Quan reposted the review of ‘Anora’ during Film Reviews In A Snack’s Oscar Countdown campaign (See below), it created 5x more Views than average, of which 83% came from Non Followers.
Having the 👍 of such celebrated filmophiles is a beautiful slice of street cred 🙏.
Knowing their eyes are on future Posts helps fuel the drive to snack it up right.
AUDIENCE PARTICIPATION HELPS CREATE ADDITIONAL GROWTH
Thank you message from the show’s star, along with her repost of the review helped bring in more than 65x the average Views – 98% of which have come from Non-Followers.
Repost and kind words from the Director of “Descendant” Margaret Luce Brown resulted 20x times more Views than average (95% from Non-Followers) + a doubling of Views on the last ten Posts + additional Followers and multi-Likes.
“Brace For Oblivion” is a Documentary about the Ukrainian resistance and example of how projects – not just people – also Like the Film Reviews In A Snack concept.
Regularly send DMs to Actors and Directors involved with the films and shows in hopes of Likes and Reposts. For ‘Carême’, put the note into Google Translate and sent to the show’s leads in French. One of the stars reposted – helping the review quickly garner more than 4x the average Views – 75% of which have come from Non-Followers.
• “Boys Go To Jupiter” (Filmmaker’s Repost)
47.5x more Views than average, of which 97% came from Non Followers
• “Train Dreams” (Director’s Repost)
37.5x more Views than average, of which 96% came from Non Followers
• “Tatami” (Director’s Repost)
30x more Views than average, of which 94% came from Non Followers
• “Project Runway” (Designer’s Repost)
27.5x more Views than average, of which 97% came from Non Followers
Older Posts combined around a singular theme are sewn together to help create a second round of interest. These re-Postings also include where Viewers can currently watch each offering.
AudioBook Reviews In A Snack, Broadcast Reviews In A Snack, Comedy Reviews In A Snack, Tik Tok Reviews In A Snack, Play Reviews In A Snack, Microdrama Reviews In A Snack, Concert Reviews In A Snack, Book Reviews In A Snack… if it can be consumed, it can be snacked.
CREATED FOR EVERYONE’S SUCCESS
Film Reviews In A Snack is a smile.
“What the people need is a way to make them smile.”
Viewing and eating are intertwined. Audiences – whether watching on large screens or small – like to graze. Combining the two habits into one offering acknowledges / gives permission to the behavior. That, in turn, creates an opportunity to make a customer of both the creators of the viewing and the makers of snacks.
In theaters – Film Reviews in a Snack creates specific recommendations for each film, but also lays the general groundwork for visits to the snack counter. And the snack counter is where the popcorn is buttered / money is made.
Comment from Dan Waters about “The Rehearsal” Season 2. Dan is a man about town – best known as the writer of “Heathers” and an avid snack lover.
“Here’s the thing: if you smile enough then everybody smiles.”
THANK YOU
I appreciate your initial interest and look forward to discussing the possibilities. – 