The Snack Attack
IN A NUTSHELL
Film Reviews In A Snack are visual and emotional analogies that capture the tone of a movie. They are light-hearted, relatable, graphic presentations that are colorful, quick-reads meant to create intrigue for the movie, while instilling nostalgia and joy for snack consumption.
FILMS IGNITE – SNACKS UNITE
Movies and snacks have been intertwined since 1957 – that’s the year the refreshment trailer “Let’s All Go To The Lobby” premiered.
EVERYBODY WINS
Film Reviews In A Snack is an ideal theater chain, streamer, festival, award show, delivery service, ticket operation and snack-manufacturing partner. ‘Reviews’ always set up the viewing by calling out something positive for both the film and the snack.
OPPORTUNITIES & POSSIBILITIES
• Big Snack
• Theater chains
• Streamers
• Festivals & Award Shows
• Producers
• Food delivery services
• Ticketers
• Online
• Website / App
• Social
• Store
• Reviewers
• Chefs
• Brand extension opportunities
• IP buyers
BIG SNACK
Snack food revenue will amount to US $53.33bn in 2025. The market is expected to grow annually by 3.48% for each of the next five years.
Categories of snacks includes chips, nuts, sweet snacks, jerky and pretzels. Many of the companies that make these items are some of the leading spenders in the areas of advertising and promotion. Film Reviews In A Snack is a fresh way to get their attention.
Ex. The Post compared the Netflix show ‘Tex Mex Motors’ to the jacked up intensity of Takis flavored rolled tortilla chips. Takis is part of Grupo Bimbo, a huge Mexican multinational food conglomerate.
THEATER CHAINS
Theaters make money when you buy a ticket. But then they have to give a lot of that money (usually about 50%) back to the Studios. So it’s a relatively low-margin business. The theaters make their huge profit margin selling you popcorn and snacks. According to NYU Professor Charles Schreger, who focuses on the business of entertainment, snacks (popcorn, Jujyfruits, Junior Mints, etc.) provide 30-40% of a movie theater’s revenue.
Theater chains could commission Film Reviews In A Snack to review new releases for in-lobby posters that celebrate the films and available snacks. Film Reviews In A Snack ‘posters’ living in-lobby (and Online) would help promote – and even target – snack consumption for what’s playing on screen. Poster campaigns could help create a fresh on-going candy / snack promotional series to pair with new releases.
STREAMERS
Around 19 percent of U.S. adults watch or stream movies every day. An additional 26% watch movies several times per week.
Streamers could also commission Film Reviews In A Snack to review their new releases for on-screen promos that showcase the films and the home snacks that go best with them. This could help platforms elevate the offering to more of an event style feel.
FESTIVALS & AWARD SHOWS
Like Theater Chains and Streamers, Festivals & Award Shows could also commission Film Reviews In A Snack to review their films for Online and in-lobby posters that celebrate the breakout titles, along with the snacks / beverages available at their venues.
Film Reviews In A Snack posters with their candy pairings could make for good Host banter for live audiences, as well as for those watching at home.
Film Reviews In A Snack is a great way for festivals and award shows to court Big Snack partnership / sponsorship $s – something all festivals and award shows could use more of.
Film Reviews In A Snack is a sophiosticated and high-profile way for snack partners and sponsors to showcase their snack items to the receptive audiences of celebs, festival movie lovers and award show attendees.
PRODUCERS
Commissioned by an award winning Producer to review a small movie just beginning the rounds of the festival circuit. Post not only resulted in increased Likes, Shares and Followers for Film Reviews In A Snack, but has also become a unique, reusable Marketing tool to continue to help elevate and differentiate the film.
FOOD DELIVERY SERVICES
Film Reviews In A Snack could create partnerships with food deliverery services like Door Dash, GrubHub, UberEats – or local Brands like GoPuff, who could use the movie-snack pairings to promote ‘movie nights’ – which can serve as a fresh impetuous for orders. (Orders which will most likely include additional items.)
Film Reviews In A Snack is also the perfectly poised to help naturally set up a three-way partnership between the food deliverers, Streamers and members of Big Snack.
TICKETERS
Film Reviews In A Snack is also a partnership opportunty for ticketers like Atom Tickets, AXS, Event Brite, Fandango, etc. Things like snack purchase discounts would add extra value to their offerings.
ONLINE
Film Reviews In A Snack can scale the digital footprint in a multitude of ways.
• Website / App – A Film Reviews In A Snack Website and App will create an archive / database of all the reviews – searchable by genre, stars, directors, country, candy, where to watch, etc.
• Social – Film Reviews In A Snack will expand to other platforms beyond Instagram. It will experiment with next level presentation ideas like using movie trailers and snack commercial footage for reviews instead of static images. It will also continue to create IG Stories combining past reviews with fresh, topical themes
• Online Store / Amazon Store – Film Reviews In A Snack could also live as an Amazon store and act as a direct reseller / instant deliverer of snacks through Amazon Prime. It should be noted that most people who ‘snack up’ will add more products to their Prime delivery. That entire order becomes commissionable to the Film Reviews In A Snack Amazon store. Also – with Amazon’s Cookie Policy, Film Reviews In A Snack’s Amazon store would also receive commissions from everything that individual purchases on Amazon for the next 24 hours.
• Chefs – Film Reviews In A Snack will look to pair up with Influencer Chefs who could create how-to videos on special snacks to pair with event films.
• Directors & Actors – Film Reviews In A Snack will expand the offering by sprinkling in interviews with people from the various films talking about their favorite snacks – what they like to eat on set, etc.
HUNGRY FOR IT
All kinds of folks have already sparked to Film Reviews In A Snack.
LIKE WOW
Film Reviews In A Snack has a strong and growing U.S., international and entertainment industry following. Film Reviews In A Snack Viewers often Like Posts in large batches.
And it’s always fun when this happens –
EXPANDING THE BRAND
AudioBook Reviews In A Snack, Broadcast Reviews In A Snack, Concert Reviews In A Snack, Play Reviews In A Snack… if it can be consumed, it can be snacked.
AS AN IP
Film Reviews In A Snack has a relatively small audience, so on a grand scale it’s totally fresh. This makes the Property ripe for purchase from the likes of a Rotten Tomatoes, Theater Chain, Streamer…
BAKED & QUAND
Quadruple Academy Award winner Sean Baker of ‘Anora’ fame (Best Film + Best Director + Best Original Screenplay + Best Editing) reposted a recent Film Reviews In A Snack review of one of his early films (‘Starlet’). This caused an instant spike in Likes and Followers and ongoing interest from his loyal and always growing fan group.
When Oscar-winning Producer Sammantha Quan reposted the review of ‘Anora’ during Film Reviews In A Snack’s Oscar Countdown campaign (See below), it created another spike of Views, Likes and Followers.
Having the 👍 of such celebrated filmophiles is a beautiful slice of street cred 🙏.
Knowing their eyes are on future Posts helps fuel the drive to snack it up right.
OSCAR COUNTDOWN CAMPAIGN
Saw every film in Academy Awards contention and wanted to bounce off the newly expanded audience that came in after that Sean Baker spike.
IDEA
Took the original Film Reviews In A Snack reviews for each movie in each of the most popular categories and strung them together with graphics and music and reposted them in IG Stories.
RESULTS
The effort brought in new Followers, while also creating increased interaction that can continue to be built on long after Hollywood’s big night. The experiment has also provided a campaign formula for more reusing of past reviews to promote award shows, filmmakers, themes, candies, etc.
NEXT STEPS
• Watch more films and TV and add to the Film Reviews In A Snack review collection
• Continue attracting new Followers, as well as the endorsements and recommendation of popular Hollywood players and Online Influencers
• Seek out interested and connected parties who can help take things to the next level
LINK
This Film Reviews In A Snack ‘Snack Attack’ plan is a sampling of the kind of Brand Strategy that lives behind each of the Tasty Nuggets presented on this site. Learn all about the full menu in Livin’ In LA LA Land.
THANK YOU
I appreciate the eyeballs and look forward to discussing the possibilities. – 